Public Service
Public Service broadcasting applies to TV. It is owned by the people, however the government funds it. The funding comes from the public either through a TV license fee which costs £144.50 or donations. These broadcasters make different programs for a family of channels, each with their own purpose. An example of a Public Service Broadcaster in the UK is the BBC. BBC has many channels, some of them are educational and factual channels such as BBC2. However some channels are more of an entertaining purpose such as BBC3. A positive of PSB ownership is that they do not work for profit because they do not have to follow the rules of any advertisers and they only work for the good of the people. When you are watching any of the BBC channels there are no adverts, all you see are quick trailers for the next show or other BBC programmes, which a lot of people prefer. Because of this, more time can be allocated for the programme. One of the negatives is that the public will need a TV license to actually watch these programmes for the whole year and this is expensive. You have to pay this even if you do not use it. Another downside is that entertainment programmes are more popular than the educational programmes. This therefore means that there are channels that are being watched more than others.Commercial Broadcast
A commercial broadcast, is a broadcast that is not owned by the Government. It only applies to TV and it is own by a private company by the private investors or shareholders. People who make adverts are able to receive money from the commercial. The aim of the commercial is to aim to their target audience. There are many channels that show commercials regularly, such as: ITV and also Sky1 because they provide advertisements. The reason why they use advertisements is because they want to market their product and showoff their branding. Here below are two examples of what advert that ITV and Sky1 would show. The benefits of it is that you can make money out of it and that the company can make exceptional profit. This therefore tells the company how popular they, which means that their branding looks good. Also the good thing is that ITV and Sky1 are popular channels and the programmes are free from government interference because these channels are not owned by the state. The bad thing about ITV and Sky1 is that they are mainstream channels that show adverts which tends to annoy the consumers. These channels can often be put under pressure by the advertisers and these companies can be really biased.
Private broadcast and corporate
A Private broadcast is a company that is not owned by the state. All film companies are privately own although some receive government funding such as the Tax relief for films. Apart from the BBC all other TV companies and film companies in the UK are privately owned. Most private companies exist to only make profit. One example of a film company is Universal. The benefits of private ownership is that they are usually creative in terms of ideas because they control their content. However if you are a new company it can be hard trying to get funding at the start. Also the worst case scenario is that they might have to ask investors to invest in them but these investors might have too much control of the product and change it too much.Corporate
Corporate ownership is a company that protects the owner's liability. It can either be privately owned or state owned. It applies to almost all major films and TV companies. Corporate ownership would be good for a company because they can remove their mistakes that they have made and learn from it without putting the company in trouble. One example would be Lionsgate because it works under Corporation. Also the corporation is very businesslike which is good thing because it is professional and effective. However this can be a bad thing because it loses its creativity and flexibility. Another bad thing about it is that the films can lead to copycatting.
Independent company
An independent company is a company that is generally a smaller company. It applies both TV and films. An independent company usually specialises in specific genre. Most staff that are in the Independent company are freelance. The independent company normally target towards the niche groups of audience which means small group of people. The independent company normally have their small share from their niche audience. One of the example of an independent company is Lions-gate the reason is because it is a smaller company. This would probably be good because they work independently by themselves. The good thing about the independent company is that they are usually creative and that they give people new opportunities. The bad thing is that they have a lack of big brand of global companies and that the independent company might find it very hard find a company that exhibit and distribute. This also include companies competing against each other for limited opportunities.
Global Company
A Global company is a bigger company that controls may companies. It applies to only films and TV companies. The Global companies are known to be as conglomerate. These Global Companies are also corporation. The Global Companies are usually horizontally & vertically integrated. One example would be Universal Comcast, as they control a conglomerate company such as Universal studio, Universal park and resorts. Also an another example would be 21st Century Fox which controls, such as Foxed Film Entertainment, Twentieth Century Fox and Fox music and etc. This would be good for the company because they can make lots of profits. The benefits for the Universal comcast is that they easily vertically integrate. this therefore means that they can easily distribute their films. The disadvantage of it is that they can lose a lot more money such as Universal and 21st century fox.Vertical and Horizontal Integration
A vertical integration is a company that owns production and distribution. It is a company that produce a show and show it online or TV. They offer multiples of stages. They would control more than one stage which is either production, distribution or exibition. An example of vertical integration is the WWE Network. The reason is because they show the shows online and the WWE Network produce the show. The good thing about having range of platforms is that they can make their job easier. Also an another thing is that the WWE Network will get more views since their shows are being online. A horizontal integration is a company that owns range of companies which does the same thing as them. An example would be Disney. Disney controls Lucas Arts, Marvel and also the Muppets. With these companies that Disney controls it will bring in more value by bringing in new audiences. The reason why Disney is horizontally integrated is because each of the companies that Disney controls, have had slightly different offer for what disney do the same of as well.Monopoly
A monopoly is usually to do with exhibition platforms. One way to describe it is when a industry is dominated by a single company. For example Blue-ray and and DVD. The reason why Blue-ray dominates is because theyare more likely to create profit because the consumers, it has better quality and the sound quality is better. The good thing is that the best company does not need to come up with new ideas and that dominating a company will lead to more of an increase profit. The bad thing is that it may take a while to get to the top hierarchy because of there lack of competition that DVD has. Also with some company there will be fixed prices such as TNA.
